SWJ Blog Post |
Just food for thought: Super Bowl and Development Spending Compared - Washington Post Infographic.
Between 2003 and 2012, the Super Bowl has generated $1.85 billion in network advertising sales from more than 130 marketers, according to Kantar Media. And as you chuckle at a particularly droll Budweiser commercial on Sunday, you might think to yourself, “But how many mosquito nets would this ad pay for?”
Dave Dilegge is Editor-in-Chief of Small Wars Journal and serves as a Director at Small Wars Foundation. He is a retired USMCR Intelligence and Counterintelligence/HUMINT officer, and former USMC civilian intelligence analyst, as well as a defense consultant in the private sector.
Contact Dave at firstname.lastname@example.org.
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