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Organizational Partnership

Support the Mission.
Reach the People Who Matter.

Small Wars Journal has served the defense and national security community for over two decades — never charging for access, never compromising on editorial independence. Organizational sponsors make that possible.

Our Audience

SWJ’s readership is not a general audience. It is the institutional decision-maker profile in defense and national security — military professionals, policy analysts, scholars, and practitioners, reading at work.

800K+
Annual Verified Users

126K+
Monthly Active Users

~5.2M
Annual Ecosystem Reach

2:12
Avg. Session Duration

73%
Desktop audience — professionals at work, not casual mobile browsers

54%
Sessions from the United States — the primary institutional market

#1
LinkedIn engagement among peer defense publications — 21,898 interactions over 365 days

All figures Google Analytics verified, April 2026. Detailed analytics shared with confirmed sponsors.

What Sponsorship Means

SWJ structures organizational support as mission-aligned underwriting — not advertising. Sponsors receive acknowledgment of their support, not placement of promotional messaging. Our editorial independence is what makes association with SWJ valuable. We do not sell influence over our content, and we never will.

What Sponsors Receive

Acknowledgment banner — Tasteful, static placement on SWJ, linking to your organization

Sponsored content opportunity — A thought leadership article aligned with SWJ’s mission, clearly marked as sponsored and subject to editorial standards

Newsletter recognition — Acknowledgment in SWJ’s member and subscriber newsletter

Social acknowledgment — Recognition across X/Twitter (68K+ followers) and LinkedIn (11K+ followers)

Sponsors page listing — Visible on the SWJ sponsors page for the duration of your contract

Quarterly analytics — Detailed audience and traffic data shared with sponsors each quarter

What We Do Not Accept
✕ Video or motion advertisements
✕ Call-to-action or promotional language
✕ Pop-ups or interstitials of any kind
✕ Content conflicting with editorial independence

Forms of Support
Monetary

Annual contributions or per-campaign support. We work with each sponsor to structure the right agreement.

In-Kind Services

Hosting, technical support, design, or other services that directly strengthen SWJ’s operations and mission.

Event Partnerships

Co-sponsored roundtables, simulations, or convenings aligned with SWJ’s editorial mission and community.

Get in Touch

We work individually with each sponsor to structure support that fits your organization’s goals.

David Heiner, Director of Business Operations

[email protected]

Small Wars Journal  ·  Part of ASU Media Enterprise  ·  smallwarsjournal.com

SWJ’s membership program — ad-free access, article comments, and member content — is available separately. Visit smallwarsjournal.com/membership for details.

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