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The Art of Influence

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05.11.2016 at 06:58pm

The Art of Influence by Major General Andrew Mackay (Retired), British Broadcasting Corporation

Soldiers use the term kinetic force to describe the firing of bullets, bombs and artillery.

Non-soldiers often think of the business of war as entirely about the kinetic. But it's not just about this hard power.

The role of influence is often more important than anything…

Read on.

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