SWJ Light Side: GI Joe, The World’s First Action Figure, Turns 50
SWJ Light Side: GI Joe, The World's First Action Figure, Turns 50 by Chris Carola, Associated Press.
G.I. Joe is turning 50.
The birthday of what's called the world's first action figure is being celebrated this month by collectors and the toy maker that introduced it just before the nation plunged into the quagmire that would become the Vietnam War — a storm it seems to have weathered pretty well.
Since Hasbro brought it to the world's attention at the annual toy fair in New York City in early 1964, G.I. Joe has undergone many changes, some the result of shifts in public sentiment for military-themed toys, others dictated by the marketplace.
Still, whether it's the original "movable fighting man" decked out in the uniforms of the four branches of the U.S. military, or today's scaled-down products, G.I. Joe remains a popular brand…