Projecting Soft Power Through the State Partnership Program
Power is a relative term, especially when referring to the amount of control and influence a nation wields in the global community. In analyzing nations’ sources of power, American political scientist Joseph Nye popularized the concepts of hard power, or “the ability to use carrots and sticks of economic and military might to make others follow your will,” and soft power, an influence which “co-opts [nations] rather than coerces them.”