The War on Soft Power by Joseph S. Nye Jr., Foreign Policy. BLUF: "Even the U.S. military doesn't want to cut the State Department and foreign aid budget. So why is Congress playing a dangerous game with America's global influence?" Or as Doctrine Man succinctly puts it: "It doesn't take a rocket scientist to understand the need to build 'smart power' capability to face the challenges of an evolving global community. Separate hard and soft power efforts don't work much better than a tag-team midget wrestling match . . . those efforts need to be thoroughly integrated to be successful. We get it. We all get it. Okay, maybe Congress doesn't get it."