On the one hand, we are encouraged: we put our hand out and asked for your
financial support in one little blog entry, and it has come. Thanks very much
to those of who have responded. We've heard from site regulars who've done so much
for us we wish we were paying them, and from other folks we never knew were out
there supporting us. We've seen amounts from $5 to $500 (wow!). And we're
inching along -- now at $3820 and counting. Every little bit counts.
So do those big bits.
On the other hand, we're reminded how fickle this fundraising business is. Although
it is a nice round number, we didn't pick $50,000 because of its roundness. We have
a gap to fill, and we're not on the glide path that will fill it by our goal of
the 4th of July. I guess that incessant nagging from your favorite public station
is not because they are all incessant nags by choice or nature, but rather because
they have to be. Apparently, so do we.
Our current budget is going to get us through our long-awaited upgrade, put some
good new features into the site, and keep us moving with publishing the Journal
and SWJ Blog, albeit on life support. We've got our eyes on some early 2011
grants and are pursuing some other sources of support. But late summer and
fall 2010 are wide open -- we really need to bring in some extra hands to help us
populate, expand, and manage the rich content that will be supported by the new
platform. It's a lot of nug work, we will do it efficiently with some interns, off-shore
data entry types, lots of volunteers, etc. But there's just no escaping it
-- we have grown bigger than our nights and weekends. And we need some resources
to close the gap.
We will grow bigger with a more mature approach to fundraising, as well.
We are working to approach more sponsors, advertisers, etc. As mentioned in
the small print on the Support
page, your qualified leads in that area would be huge, although we don't need any
more windmills to tilt at if the leads aren't promising. We're also working
on some ways to appreciate and recognize our supporters, but at this point, each
coffee cup we don't have and therefore don't mail out for your gift of $30 or more
is another article we can review and post. We'll get get better at expressing
our appreciation and/or bribing you to support. Thanks to those of you who
have responded without all the coddling. And thanks to those who jump in now
to those handy contribution methods below. If we had operators, they'd be waiting
for your call. But these choices work:
Mail checks payable to:
Small Wars Foundation
4938 Hampden Ln, #560
Bethesda, MD 20814