MountainRunner. Matt Armstrong observes the tangled web of inadequate
need for a national strategy on Communication and Engagement, and notes that
the recent National Security
Strategy punts on strategic communication and public diplomacy.
Perhaps the White House is "in charge" in the Gulf now, by whatever
sophomoric understanding of in charge fits the sound bit media but does not
really apply to such a massive federated (not federal) approach to a response.
But the federated approach for cohesive SC/PD is awfully optimistic, and as Matt
If the authors of the National Security Strategy intended to provide "overall
guidance and direction" while deferring to individual agencies, they failed.
What "guidance and direction" appears in the strategy is inadequate to serve as
a forcing mechanism to drive subsequent nested strategies, some of which have
already been written.
Matt, et al, offers a one day training event on
based on information not platforms, coming up in DC on July 6. I've
caught the old media / new media => Now Media convergence part of his story
before, and it is well done. I hope to catch the rest soon.