Ben Zweibelson

Ben Zweibelson is a retired U.S. Army Infantry Officer with over 22 years combined service to include multiple combat tours in Iraq and Afghanistan. Ben is currently the Course Director of Design Programs at the Joint Special Operations University and is pursuing his doctorate in philosophy with the Australian National University in Canberra, Australia. He has recently lectured on advanced design theory at the USAF Air War College for their Grand Strategic Studies Program as well as at the Canadian Forces College for an October 2016 Design workshop. He has upcoming design articles in the Canadian Army Journal (Spring 17), the Journal of Military and Strategic Studies (Spring 17), as well as several other military academic journals. Ben resides in Tampa, Florida with his family and can be reached at

This is a draft chapter from a military design book project that the author is working on pursuant to his doctoral degree completion.

Within military coalitions and governmental organizations, the term ‘deep dive’ continues to gain in popularity and design application for complex conflict environments.

Why acronyms are ruining shared military understanding.

Or how to shatter organizational stagnation and identify critical tensions preventing creative thinking and improvisation.

Our team produced design deliverables that established a narrative and conveyed a recommendation that had a structured organizing logic associated with its creation.

How "Design" was used in shaping a the way ahead in Afghanistan.