Brand Loyalty as Currency: A Discussion of the Connections Between Fundamental Economics and Military Information Support Operations
A key to potentially improving influence efforts may be found in economics, in a concept called Consumption Theory.
A key to potentially improving influence efforts may be found in economics, in a concept called Consumption Theory.
When employed correctly Military Information Support Operations as a force multiplier enjoys unparalleled capability to shape, and ultimately win, the hearts and minds of the populace.
Enabling our partners to conduct their own IO. There is no other way to get the message across the cultural divide.