Lieutenant Colonel JJ Malevich, the Canadian Exchange Officer and Director of COIN at the U.S. Army / USMC Counterinsurgency Center, raises the BS flag in his COIN Center blog post Winning the War Through PowerPoint: Dilbert Leads the COIN Fight?
In 2001, I sat in a conf room at NATO HQ in Sarajevo. My boss was trying to convince the Serbs of the joys and benefits of joining the Bosnian Army. His tool was a power point presentation. This presentation was a work of art. It had motion, colors, arrows, timelines, phases. The logic was flawless and it was delivered with passion. The senior Serbian officer in the room let my boss rant, then in a bored voice said, "Colonel, you have made a nice presentation here. The colors are very pretty. But, we will never do this." My boss was struck dumb. He could not believe this. His logic and power point went over like a lead balloon. What he had failed to realize is that war is a complex human activity that by it's vary nature defies normal logic. The Serbs would not work with Croats and Muslims because they hated them. That was the only logic that mattered.
A few weeks ago, I was sent a power point presentation on the "Dynamic Planning for COIN in Afghanistan". I looked at it briefly, but thought that it was some kind of joke; so, I flushed it immediately. However, I received it from another source. So, it appears the joke is on me...
Read the rest at the COIN Center blog.